How to Set Up Your Business on ChatGPT: Step-by-Step Guide to Claim and Verify Your Business Profile

On November 10, 2026, OpenAI launched Businesses in ChatGPT, a beta that lets companies set up a verified business profile inside ChatGPT and see real data on how often ChatGPT mentions them. This guide shows you how to set up your business on ChatGPT, using screenshots from our own setup of LLMLab, and explains what you actually get from it.

What is ChatGPT Business Hub?

Business Hub (chatgpt.com/business-hub) is where you manage your business in ChatGPT. It has three parts:

1. Business profile. Your name, category, description, website, contact details, policies and an optional product catalog. Verified profiles get a blue check.

2. Insights. Aggregated data on how often ChatGPT cites your website and how often people click through.

3. Business Agent. A branded chat that answers customer questions using information you provide. At launch it's limited to eligible ecommerce and online-service businesses in the US.

Any eligible business in a country where ChatGPT is available can set up a profile. It's free. We set ours up from India.

Why this matters: ChatGPT now has its own "Search Console"

Until now, every number you saw about your brand's visibility in ChatGPT was simulated. Tracking tools such as Profound, Promptwatch and Peec AI run a set of sample prompts through AI engines and record which brands appear. Managed GEO services such as LLMLab and Scrunch add strategy and execution on top of that tracking. This is useful, but it measures what ChatGPT would say to a test prompt, not what real users saw.

Business Hub is the first time OpenAI shares data from real ChatGPT conversations. For SEO teams, it's the closest thing ChatGPT has to Google Search Console.

What Business Hub shows you today (and the caveats)

Based on OpenAI's documentation and our own dashboard:

Caveats worth knowing before you report these numbers to anyone:

• Mentions are a floor, not the full picture. Answers that name your brand without citing your site aren't counted.

• Blank doesn't mean zero. Numbers only appear once activity passes OpenAI's privacy thresholds.

• There's no history beyond 28 days. Save your numbers regularly if you want trends.

• It covers ChatGPT only. Gemini, Perplexity, Claude and Google AI Overviews are not included.

• It won't match GA4. The two systems count clicks and visits differently.

• OpenAI's launch video shows more than the live product. The demo includes a "Profile views" tile. Our real dashboard showed only Mentions and Website clicks.

Business Hub vs third-party AI visibility tools

Business Hub tells you how much real activity you got. Third-party tools tell you where, for which prompts, against whom, and on which engines. You need both.

Why you should still set up your business on ChatGPT

• ChatGPT may already have a listing for you. When we searched for our company, OpenAI had already created a listing for our legal entity, with our address and logo, without us doing anything. If you don't set it up, you don't control what it says.

• You control your information. Name, category, description, contact details, products and policies are what ChatGPT shows about you.

• It's the only first-party ChatGPT data you can get. Use it as a baseline to check your other tracking against.

• You'll be ready for what comes next. OpenAI calls this an early step. Agents, insights and profile features will roll out to businesses that are already verified.

Before you start: what you'll need

• A ChatGPT account you'll use for the company (not a personal one you might leave)

• Access to your domain's DNS settings

• A business phone number and email address

• A government photo ID for the person setting it up

• Your business tax ID (for an Indian company, the company PAN)

• Your registered business address

• About 20 minutes

How to set up your business on ChatGPT: step by step

Step 1: Open Business Hub

Go to chatgpt.com/business-hub?create=1 and search for your business name.

Set up your business on ChatGPT: Business Hub search screen

Step 2: Create a new profile instead of claiming the existing listing

You may see two options: Create '[your name]' and an existing listing that OpenAI built from public business data (ours showed our legal entity with its full address).

Our recommendation, for now: click the + Create option and start fresh, even if an existing listing appears. Claiming a pre-built listing currently takes longer to get through review. If you're reading this more than a month after launch, this has probably been smoothed out, so try claiming the existing listing first.

Step 3: Choose how customers reach you and add your website

Pick At a physical location (store, restaurant, office) or Through a website (you sell online or through a marketplace). SaaS and online businesses should pick website. Then enter your main domain.

Step 4: Verify your domain with a DNS TXT record

ChatGPT gives you a TXT record to add at your DNS provider:

• Type: TXT

• Name/host: openai-business-profile

• Value: the openai-business-profile=… string shown on screen

Add it at your DNS provider (Cloudflare shown below), then click Verify domain.

DNS TXT record in Business Hub and in Cloudflare

Tips:

• The record has an expiry time shown on screen. Add it right away. If it expires, generate a new one.

• Enter only openai-business-profile in the Name field. Most DNS tools add your domain automatically.

• Use a low TTL (Auto or 5 minutes) so it propagates quickly.

Step 5: Choose a category and write your description

Pick a business category (suggestions appear below the dropdown) and add a short description. The preview on the right shows how your profile will look.

Business category and description with live profile preview

Tip: write the description the way your buyers describe what they need, not as a tagline. It's one of the few pieces of text about you that you fully control inside ChatGPT.

Step 6: Add and verify your contact details

Add a business phone number and email. Both are optional on the form, but each one you add is verified with a 6-digit code: by SMS or automated call for the phone, and by email for the email address.

Add contact details and verify the phone number

Step 7: Answer the delivery and returns questions

You must choose a delivery option and a return policy to continue.

Delivery and return policy questions

Tip for B2B and SaaS companies: these questions are built for retail. Choose "We don't offer delivery" and "Returns not accepted". Your profile will show these lines, which looks odd for a software company, but there's no "not applicable" option yet.

Step 8: Your profile is saved as a draft

Click Submit. Your profile is created as a draft. You'll also see an offer of $500 in ChatGPT Ads credit and a prompt to upgrade to a ChatGPT Business plan. Neither is required.

Profile created and saved as a draft

Step 9: Get to know the Business overview page

Click Go to business overview. This is your dashboard:

• Left menu: Overview, Agent builder, Products

• Header: your profile name with a Draft label until approved

• Get started cards: review your business agent, upload a product catalog, upgrade your plan

• Insights: Brand insights and Agent insights tabs, a 7D/28D toggle, and Mentions and Website clicks tiles (blank until you have enough data)

ChatGPT Business Hub overview dashboard

You can't edit business info or publish an agent until you verify your identity. Click Verify.

Step 10: Verify your identity and business details

OpenAI uses Persona for these checks:

1. Consent. Persona keeps your account information for up to 7 days and biometric data for up to 30 days.

2. Photo ID. Choose the country that issued your ID, then the ID type. For India, the options are Driver License, National ID, PAN Card, Passport and Voter ID.

3. Business details. Add your business tax identification number, physical address (no PO boxes) and legal registered address. For an Indian company, enter the company PAN as the tax ID.

Persona consent, photo ID options for India, and business details form

Step 11: Wait for review

You'll see Application in review. Status updates appear in your organization settings within a few days.

After approval

• Check your display name. Ours came through as our legal entity name, not our brand name. People ask ChatGPT about your brand, so use the name they know.

• Upload your product catalog if you sell products.

• Set up your Business Agent if you're an eligible US ecommerce or online-service business.

• Save your Mentions and Clicks numbers every month. The dashboard only shows 28 days.

Common setup issues and fixes

Verified profile alone won't increase your AI visibility

OpenAI is clear that claiming a profile does not improve where you appear in ChatGPT's answers. ChatGPT decides what to recommend based on what it finds across the web: your site, review sites, comparison articles, forums and the sources it trusts in your category.

Raising your AI visibility is a separate job:

• Track the prompts your buyers actually ask, across ChatGPT, Gemini, Perplexity and Google AI Overviews, not just ChatGPT.

• Find where competitors get cited and you don't, and which third-party pages AI engines rely on in your category.

• Get your brand onto those sources, and publish content structured the way AI engines read and cite it.

• Measure progress every week, then use Business Hub numbers to confirm what's happening on ChatGPT.

This is what we do at LLMLab: a strategy team, AI agents that do the execution, and a dashboard that tracks your visibility across AI engines.

Book a free 30-minute call with our strategy team to see where your brand stands in AI answers today.

Frequently Asked Questions